DTC

DTC

a direct-to-consumer e-commerce model

With the rise of e-commerce and social media, the DTC brands removed the intermediate links such as wholesalers and retailers and faced the end consumers for publicity and product sales. The DTC brands pay attention to the unmet needs of the market segments, relying on cost-effective products and social media to attract consumers and establish closer relationships with them.

The DTC brand redefines a new generation of consumer products

The DTC brand redefines a new generation of consumer products

They not only have a stronger ability to control channels, consumer relations, and data but also get closer to the needs of consumers in the new era in terms of products and branding.

Make your products easier to find and purchase

Make your products easier to find and purchase

The DTC brand enters the market from sub-categories, aims at market gaps, and can more accurately find target consumers. And because the middleman link is eliminated, more profit margins can be given and consumption can be attracted through high-cost performance.

Establish conversation with consumers with perfect user experience

Through the DTC brand website, you can control the entire consumer journey from entering the website to purchasing and receiving the goods. And through social media, emails and communities to maintain consumer stickiness.

Capture channels and first-party customer data

Capture channels and first-party customer data

With channels in hand, there are no restrictions like on third-party platforms at all, and the first-hand data obtained can be used to develop products and categories, make decisions on marketing communications, etc., to respond to market changes at a faster speed and more flexibly.

Big companies are also deploying DTC

Big companies are also deploying DTC

PepsiCo and Kraft Heinz have both launched new DTC propositions in recent months. Nike’s digital sales grew by 36 percent in the first quarter of 2020, and Nike is aiming to grow the share of its DTC sales from 30 percent today to 50 percent in the near future.