SAFNIX, a factory-direct brand specializing in portable power innovation, was awarded with the Shoplazza Awards 2025 – Merchant of the Year, recognizing its outstanding product innovation and global market achievements. Through its partnership with Shoplazza, SAFNIX has established its DTC model, unlocking a unified omnichannel growth pathway and achieving its milestones in brand value enhancement, demonstrating the immense potential for factory-direct brands to succeed on the global stage.
Tech-Led Innovation: Creating a Differentiated Edge in Portable Power
Founded in 2022, SAFNIX leverages its in-house manufacturing to deliver end-to-end R&D and production capabilities, including structural design, mold development, mass production, and rigorous quality control. This fully integrated ecosystem enables rapid product iteration, reliable delivery, and forms the foundation of SAFNIX’s long-term competitive advantage.
SAFNIX first made waves with its proprietary modular swappable-battery power bank series, a structural innovation that separates the battery from the main unit, delivering transformative improvements in battery life, usability, and expandability. The series has surpassed 300,000 units sold and secured a top-five ranking in Douyin's electronics category, proving strong market demand, product-market fit, and supply chain reliability.
Guided by its brand vision Powering Your World, Empowering Your Moments, SAFNIX prioritizes technological innovation and user-centric design to redefine mobile power solutions. Its R&D team continuously pushes industry boundaries. With a portfolio of over 100 self-developed products, SAFNIX has built a robust product matrix that provides a strong foundation for global expansion beyond domestic success.
Addressing Global Expansion Challenges: Shoplazza's End-to-End Solutions
Since partnering with Shoplazza, SAFNIX anchors its global strategy on a DTC model. Using Shoplazza's Page Builder, SAFNIX created a structured digital showcase for modular products, clearly illustrating product structures, use cases, and combination logic—allowing international customers to fully understand the innovative value without oversimplification.
Shoplazza's AI-powered translation and content generation tools enabled efficient product localization across multiple markets, significantly reducing manual effort and compliance risk. Meanwhile, Shoplazza Payments, the platform's proprietary payment system, integrates regional payment methods, ensuring secure, compliant, and seamless transactions, building trust with overseas customers.
For high-frequency repeat purchase scenarios, such as battery replacements and expansion packs, Shoplazza's Loyalty & Push intelligent membership system helps SAFNIX capture customer value and foster retention. Shoplazza also aggregates external traffic from other channels, creating a sustainable engine for long-term global growth.
Win-Win Collaboration: Redefining Factory-Direct DTC Globalization
Shoplazza's solutions has enabled SAFNIX to scale its modular innovations globally. This partnership not only validates SAFNIX's product innovation and supply chain strength but also highlights the transformative potential of the DTC model for factory-direct brands seeking to elevate their global value proposition.
"We strive to tackle complexity internally to deliver simple, reliable experiences for our users," said the SAFNIX team. "Shoplazza has empowered us to fully communicate our product logic and brand philosophy, giving our innovation the confidence to expand worldwide."
From rapid domestic growth to steady international expansion, SAFNIX's success is rooted in product innovation and operational excellence, amplified by Shoplazza's technical empowerment. As the collaboration deepens, Shoplazza will continue to support SAFNIX's global footprint, unlocking new growth opportunities and delivering smarter, more reliable solutions to users worldwide.