Ecommerce Marketing Blog - Tips for Online Stores | Shoplazza

How to Build a Loyalty Program for Vape Store? AI Helps You.

Written by Shoplazza Content Team | Sep 7, 2026, 1:00:00 PM

Vape stores have a built-in advantage most ecommerce categories don't get: pods are a consumable, so customers need to reorder every few weeks. The problem is, nothing forces them to reorder from you specifically. A competitor's ad, a slightly lower price, or simply forgetting your store's name is enough to send that order somewhere else. A vape store loyalty program closes that gap, and a modern, AI-driven setup can get one live in about ten minutes. Here's what that actually looks like and why it matters more for this category than most.

How much more do loyalty program members actually spend?

Before getting into the setup itself, it helps to see what's actually at stake when a store has no loyalty program at all. Based on platform-wide data, the gap between members and non-members is substantial:

  • Members spend 35.12% more per order on average than non-members
  • Repeat purchase rates run 26.27% higher among members
  • 90% of new members return to the store or log back in within 90 days of joining
  • Member-generated revenue accounts for an average of 35% of total store GMV, and can reach more than 70% at some stores

 

Vaping is a category built for this kind of program. Pods are a habitual, repeat-purchase item, but that alone doesn't give a customer a reason to come back to your specific store. Most sellers who want to launch a loyalty program get stuck on the same three questions:

  • what points ratio to set
  • where to draw the tier thresholds
  • how to actually reach customers by email

Loyalty & Push, Shoplazza's membership and points plugin, has been rebuilt around AI to answer all three automatically. No points logic or operations experience required, and the whole thing can go live in about ten minutes.

How much does it cost to build a loyalty and rewards program?

Setting this up doesn't require a big upfront commitment. Loyalty & Push is available on four tiers: Free ($0), Starter ($27 per month), Growth ($53 per month), and Pro ($84 per month), with a discount for annual billing. New installs get a 21-day free trial of the Pro tier, and the system automatically generates a performance comparison report on day 10 to help you decide whether upgrading makes sense. Even the free tier includes core membership and points features, so sellers can test the approach before paying for anything.

With pricing settled, here's what does it fix and what actually setting it up looks like.

3 loyalty program challenges vape stores face, and how to fix them

Underneath the surface, most of these challenges come down to the same three-stage funnel problem: new customers won't commit, existing customers forget you, and satisfied customers never think to refer anyone. Here's how Loyalty & Push addresses each one.

 

New customers hesitate before their first order

First-time buyers trying a new vape brand are naturally cautious. Devices aren't cheap, and an untried flavor is a real risk, so hesitation before checkout is the default, not the exception. Many stores make this worse by burying their member discounts behind a signup flow: register first, hunt for the discount, then do the math on savings. That's enough friction to lose the sale entirely.

  • Loyalty & Push solves this by moving points redemption and login-free discounts to the very first screen of checkout, so a shopper sees offers like "$5 off" or "double points on your first order" before they've even created an account. The timing matters. By the time someone reaches checkout, they've already made the hardest decision, which is whether to buy at all. A visible discount right at that moment meaningfully increases the odds they follow through.

 

Repeat buyers lose you to competitors between refills

Pods are a consumable, but that doesn't guarantee a customer remembers to reorder from the same store. A single competitor ad or a slightly lower price is enough to redirect that reorder elsewhere. The underlying issue is that most stores never build enough of a reason for customers to stay.

Two mechanisms address this directly:

  • Paid coupon bundles that lock in future spending. This is one of Shoplazza's exclusive features. A store can offer a new-customer bundle, for example priced at $9.90, containing three $5 coupons, three free-perk coupons, and three 10% discount coupons, valid for 30 days. Customers pay less than the price of a coffee for a bundle worth far more, and buying it creates a kind of psychological commitment: they've already paid, so they feel obligated to use it. Since vape users need to restock within roughly 30 days anyway, the bundle gives them a concrete reason to come back before a competitor gets the chance.
  • Points redemption that reinforces the discount at checkout. Beyond the login-free discount for new customers, returning customers automatically earn points on every order, and checkout shows the redeemable amount in real time, like "$X off available." That visible value builds a habit of using points rather than letting them sit unused. Stores running the AI-driven strategy have seen repeat-purchase order value increase by more than 40%, with store-wide conversion improving by 8% to 11%. The AI also matches the points ratio and redemption threshold to each store's actual product mix automatically, with no manual tuning needed.

 

Happy customers don't refer to new ones without a nudge

Vape communities tend to cluster in closed spaces, Telegram groups, Discord servers, WhatsApp chats, that traditional ads can't reach precisely. But trust runs high in those groups, and decisions move fast, so a loyal customer with the right incentive will often recommend a store on their own.

  • Loyalty & Push turns that potential into an actual referral channel through exclusive referral links, personal discount codes, and shareable social cards built for this kind of closed-community sharing. A new customer who orders through a referral link gets a discount on their first order, and the referring customer automatically earns a high-value points reward once that order goes through, redeemable for cash off or exchangeable in the points store for a limited-edition device or free pods. Because both sides benefit, sharing tends to keep happening rather than being a one-time favor.

Customers who arrive through a referral also carry built-in trust that a cold ad never provides, which is why they tend to stick around longer and cost less to acquire than customers from paid channels.

How to set up a vape store loyalty program in 10 minutes

Worried the setup itself will be complicated or require deep marketing know-how? Loyalty & Push builds its AI strategy directly into the configuration flow, so no operations background or understanding of points math is required.

Confirm the pre-filled setup.

Onboarding is simplified from the start: the system automatically detects your store type based on the products you sell, so there's no manual industry selection. Tier thresholds, membership perks, and login-free discounts are all generated for you. Confirm and submit, and you can still adjust anything in the backend afterward.

 

Let AI calculate your strategy.

New stores without order history often get stuck deciding how generous their discounts should be. Loyalty & Push's AI references industry-average data to generate a complete strategy, covering points ratio, tier thresholds, and discount strength, so there's a workable plan from day one instead of guesswork.

Preview the results before you commit.

Points redemption settings update in real time as you adjust them, so you see exactly what customers will see before anything goes live. The default uses a moderately generous discount level that balances conversion against margin, and you can shift it more conservative or more aggressive anytime after submitting.

Get it in front of customers at checkout.

Points redemption and login-free discounts move to the first screen of checkout, so shoppers see the offer before they pay. On submission, the system also automatically updates your store's terms of service and privacy policy to reflect the new membership program, so compliance doesn't require extra work on your end.

Publish it live.

Add the Loyalty & Push card to your theme and turn on the floating widget. Customers immediately see a membership entry point on the storefront and can start earning points, with the full program running.

The bottom line

An ecommerce store's real advantage was never about how much new traffic it pulls in. It's about how much of that traffic turns into members who keep coming back, and that's just as true for vape stores as it is for any other category. Open your Shoplazza merchant dashboard and install Loyalty & Push for free, and its AI will build a membership growth plan tailored specifically to your vape store.

Frequently asked questions about vape loyalty program

 

Q: Is Loyalty & Push a good fit for a vape store that just launched?

Yes. It includes a login-free, points-based acquisition feature that uses an initial discount to convert first-time visitors into registered members. For stores with no order history yet, the system generates a starting strategy, points ratio, tier thresholds, and discount level, based on industry-average data, so there's no need to wait for order volume before configuring it. Recommendations continue improving automatically as your store's own data builds up.

Q: How do I set a points ratio that doesn't cut into margin?

Loyalty & Push's AI calculates a suggested points redemption ratio based on your product pricing and margin, balancing conversion against profit retention. You can also adjust it manually in the backend, and the real-time preview shows exactly what customers will see before you commit, so there's no risk of discovering a pricing mistake after launch.

Q: Could a paid coupon bundle get abused by bargain hunters?

The structure limits that risk on its own. Customers have to pay real money upfront to get the bundle, it expires after 30 days if unused, and you can cap purchases to one per account. Anyone trying to exploit it would need to keep paying and repurchasing to come out ahead, which makes the cost higher than the payoff and rules out abuse at any meaningful scale.

Q: What's the difference between Loyalty & Push and Omnisend, and do I need both?

They solve different problems and work well together. Loyalty & Push handles retention, building and redeeming points, tiers, and paid perks so customers have a reason to stay. Omnisend handles outreach, sending and automating emails and texts to everyone on your contact list. If you want both a loyalty program and broad email marketing, running them together gives more complete coverage than either one alone.