20 Women's Clothing Website Designs and Free Templates

Written by Shoplazza Content Team | Aug 5, 2025 1:00:00 PM

Ever landed on a fashion site just to browse, then found yourself scrolling way longer than planned? Maybe it was the soft colors, the vibe of the photos, or how the layout just made sense. Great fashion websites do more than sell clothes—they create a feeling. For anyone building an online store, design is what turns clicks into connections. In this guide, you'll find 20 standout examples of women's clothing website design, plus free templates to kick-start your own.

Free fashion design website templates

Building a website is a lot like constructing a storefront, and it all starts with a solid foundation. That's where templates come in. For fashion brands, a well-designed layout doesn't just showcase your clothing; it also communicates your brand's identity and tone from the very first click.

If you're searching for fashion design websites free, Shoplazza offers 16 professionally crafted themes and templates designed specifically for apparel businesses. Each one caters to different store needs and styles. Here are a few highlights:

Nova 2023: Ideal for multi-category fashion stores, including apparel, shoes, and accessories. It's easy to set up and supports deeper customization using the Page Builder tool.
Eva: Designed with full-screen video effects on the homepage, making it a strong choice for brands that prioritize visual storytelling and immersive atmosphere.
Hero: Best suited for large-scale stores with a broad product range and high SKU count. Its layout keeps everything clear and organized without overwhelming the shopper.

All templates are compatible with multiple languages, including Arabic, and fully support RTL reading mode. Whether viewed on desktop or mobile, the visual consistency remains polished and professional and saves both time and effort during setup.

20 stunning women's clothing website designs

To give you a clearer sense of what works in real life, here are 20 brilliant examples of fashion website design done right. Each with its own visual identity and smart layout.

Fig & Willow

Website: https://shopfigandwillow.com/

Fig & Willow focuses on everyday, wearable fashion with a trendy twist, think Morandi palette, relaxed fits, and that effortless "Ins aesthetic." The homepage features intuitive categories like New Arrivals and Vacation Sets, alongside real customer reviews that add trust without clutter.

What sets this site apart is its clever use of "one-look, multiple items" photography. Models are styled head-to-toe, often featuring sunglasses, woven totes, and relaxed sandals alongside the clothing. On the product detail page, there's even a dedicated accessories section to support seamless mix-and-match shopping.

Features:

Floating plugin for VIP tiers, points, and loyalty program
Intelligent product recommendation that auto-generates full looks
Fresh, eye-catching seasonal color schemes for visual consistency

Real Silk Life

Website: https://www.realsilklife.com/

Real Silk Life centers its brand around comfort, softness, and breathability. Specializing in silk and cotton-linen blends, the site promotes natural fabrics as a gentle solution to daily discomfort like overheating or skin dryness, especially relevant for sleepwear and loungewear. Their product line extends beyond women's fashion to include menswear, kidswear, and even silk bedding, but everything stays clearly organized through a clean, logical navigation.

The site's calm, blue-toned color scheme adds a sense of tranquility. Product imagery is carefully styled—neutral backdrops like ivory or light beige enhance the fluid drape and natural sheen of the fabrics. Sleepwear is often shot in relaxed, real-life settings like bedrooms or sofas, helping customers envision true comfort in their own space.

Features:

Sales pop shows real-time purchase history for added trust
"New In | Months" section in each category to spotlight fresh arrivals
Dedicated material guide with fabric details and care tips to educate and build confidence

Shop Flaunt

Website: https://www.shopflaunt.com/

Shop Flaunt focuses on easy, everyday womenswear, including relaxed dresses, tailored basics, and a full range of accessories like sunglasses, hats, and shoes. It offers a one-stop styling experience with pieces that work together effortlessly.

The homepage opens in warm, sunlit tones. Models pose in natural outdoor scenes, like a dress swaying on a clothesline or a casual stroll under soft light. The creamy, muted palette fits the brand's soft and simple vibe. Everything feels inviting and down-to-earth.

Most products lean toward clean-cut commuter styles. Minimal jewelry, crossbody bags, and flats support a "wear-it-and-go" mentality. The whole site reflects a mindset: dressing well shouldn't feel like a chore.

Features:

Easy-to-follow navigation
Neat product layout with clean, consistent backgrounds
Hover product images show both detail shots and full outfit views for quick styling ideas

Tradlands

Website: https://tradlands.com/

Tradlands specializes in durable, comfortable plus-size clothing made from 100% cotton and linen, pieces that feel right from sunny mornings to quiet evenings. The site doesn't chase runway perfection. Instead, it celebrates real bodies in real clothes.

Model photos are refreshingly honest. No heavy editing, no forced poses. Just natural lighting, relaxed movements, and lived-in backdrops that highlight how the garments fit, feel, and move. The brand makes it clear: these are clothes you won't want to take off.

Features:

Pop-up with free shipping countdown to drive sign-ups
Detailed size chart from XXS to 4XL, with measurement tips
Product shots feature models of all sizes for realistic reference

Nati Boutique

Website: https://natiboutique.com/

Nati Boutique keeps it casual, comfy, and wallet-friendly. Right off the bat, the homepage sets the tone with the line "Life in Linen," paired with breezy shots of linen dresses and tops. The vibe is simple and grounded, an easygoing style for everyday wear.

Denim is their signature, and the brand leans into a blue-themed palette that feels fresh and cohesive. Product photos break away from studio norms. Models smile, move naturally, and appear in relaxed, real-life scenes. You can almost feel the texture, soft denim, swaying linen, and smooth skirts—even through the screen.

Features:

Instagram Show for shoppable inspiration
Pop-up cart for seamless checkout without leaving the page
Floating, expandable review tab that reveals customer feedback on click

Label

Website: https://www.shopatlabel.com/

Founded by Sarah Barton, Label was built on a simple dream: to create stylish, wearable pieces for women of every age, shape, and size. The collection covers it all: premium denim, relaxed essentials, shoes, and accessories that shift easily from desk to weekend.

The site has a laid-back tone. Think easy workdays, effortless getaways. Black-and-white design frames the layout, while warm-toned product shots bring just enough softness to strike a balance between clean and welcoming.

Features:

Instagram feed embedded on the homepage to foster connection
Consistent camera angles for product photos ensure smooth visual flow
Well-organized filter system makes browsing faster and easier

LAUDE the Label

Website: https://shop.laudethelabel.com/

LAUDE the Label stands for quiet strength and ethical craftsmanship. Every element on the site reflects this purpose, from stripped-down photography to earth-toned visuals that let the clothing speak for itself. There's no clutter, no noise—just garments with structure, softness, and meaning.

Their "Approach" page lays it all out. From eco-friendly fabrics and fair labor to women-led artisan communities, the brand is built on values that go beyond the wardrobe.

Features:

Clean, unembellished product imagery that focuses on shape and texture
Built-in accessibility features for easier reading
Integrated Instagram gallery to extend storytelling and community reach

Sézane

Website: https://www.sezane.com/

Sézane delivers effortless French charm with unmistakable flair. The site exudes warmth, softness, and quiet elegance, wrapped in muted earthy tones and subtle vintage hues. Every photo looks like it was pulled from a high-end editorial spread, intimate, thoughtful, and unmistakably Parisian.

This isn't just a shop. It's a visual journal. Styling tips are woven into product descriptions, and storytelling is central to every detail, turning casual browsing into a sensory experience.

Features:

Cohesive visual identity with layered, atmospheric French aesthetics
Image-led layout that emphasizes mood over copy

Toad & Co

Website: https://www.toadandco.com/

Toad & Co blends eco-conscious values with laid-back outdoor energy. The site feels grounded and honest, with earthy tones and textures that mirror the natural world. Product photos alternate between studio shots and real-life scenes, like beach hangouts, team hikes, or weekend getaways, giving each piece a lived-in, relatable vibe.

Sustainability isn't a side note here. It's front and center. Their dedicated page breaks down the fabrics, practices, and planet-friendly initiatives in plain terms.

Features:

Well-organized collections on the homepage, grouped by use and style
Lifestyle-rich photography that feels warm and approachable
Dynamic product covers show both front and back views on hover

Paneros Clothing

Website: https://panerosclothing.com/

Paneros Clothing weaves sustainability into every pixel. Instead of diving straight into product categories, the homepage pauses to share the brand's ethos, slow fashion, small-batch craftsmanship, and a strong stance on ethical production. Even the footer reminds visitors they're shopping with a proud "1% for the Planet" member.

Each collection page opens with a note on fabrics and process, grounding the shopping experience in purpose. Product shots are taken outdoors, with natural lighting that highlights fabric drape and texture.

Features:

Eco-friendly pop-ups blend iconography with offers to reinforce values
Dedicated pages on sustainable methods, complete with behind-the-scenes photos
Blog content expands on style advice and material stories

Christy Dawn

Website: https://christydawn.com/

Christy Dawn is known for its "farm-to-closet" philosophy, turning regenerative cotton into timeless, boho-inspired dresses. The homepage feels like a stroll through sun-drenched fields, soft fabrics, earthy tones, and slow-living visuals that instantly set a calming tone.

Photoshoots take place in nature and use natural light to convey warmth and authenticity. Each product page doesn't just list fabric specs. It introduces the seamstresses who made the piece, and thus builds a human connection and deepens the story.

Features:

Brand storytelling flows through pages, featuring regenerative farms and ethical production
Seamless scroll with soft hover and animation effects
Clear navigation and filter system

Fig Clothing

Website: https://figclothing.com/en

FIG Clothing is all about outfitting travel-loving women with versatile, eco-conscious pieces made for everyday adventures. The site keeps things light and breezy, with model shots staged in real-life settings, coastal trails, urban strolls, and weekend getaways, making the clothes feel lived-in and ready to move.

Their blog leans into travel too, featuring practical topics like wrinkle resistance, quick-dry fabrics, and UV protection. It's smart, minimal copy that speaks directly to on-the-go lifestyles.

Features:

Video hero banner delivers a sense of freedom and movement right from the start
Lifestyle-based product filters help users shop by activity or destination
"Made in Canada" message is consistently reinforced across the site

Ozma of California

Website: https://ozmaofcalifornia.com/

Ozma of California puts fabric first. Their site uses warm, grainy Fuji-style tones to highlight the texture and natural flow of silk, organic cotton, and linen. Models move with ease under soft daylight, giving each piece a lived-in elegance that feels both effortless and intentional.

The palette leans into earth tones, cream, charcoal, olive, soft brown, reflecting the brand's deep respect for nature and timeless design. Everything feels calm, tactile, and beautifully slow.

Features:

Navigation includes fabric categories for more intentional browsing
Generous whitespace focuses attention on product details
Slide-in shopping cart minimizes disruption during checkout

Lisa Says Gah

Website: https://lisasaysgah.com/

Lisa Says Gah thrives on playful rebellion and unapologetic charm. Their website feels like stepping into a hyper-creative editorial, bold colors, quirky poses, and offbeat sets all come together to create a vibrant, magnetic visual experience. From homepage banners to product shots, everything screams individuality.

They strike a smart balance between polished studio photography and casual lifestyle snaps. The result? A fashion website that feels both high-style and human, like your coolest, artiest friend just launched a brand.

Features:

Subtle animations when the mouse moves
Scrollable image strips at the footer keep the visual narrative going
Filter bar is intuitive and well-organized for easy product discovery

Hill House Home

Website: https://www.hillhousehome.com/

Hill House Home's website perfectly mirrors the vibe of its iconic Nap Dress. Soft, romantic, and designed for all-day wear, the site carries a dreamy aesthetic throughout. It uses pastel tones, delicate prints, and soft-focus photography set against gardens and vintage homes. The overall atmosphere feels light, feminine, and nostalgic. From the color palette to the typography, every detail supports the brand's vision of an ideal and comfortable lifestyle. The browsing experience is smooth and calming, drawing visitors into a gentle and whimsical world.

Features:

Scrolling image gallery at the bottom keeps the soft visual rhythm flowing
Bold, oversized top bar for promotions blends surprisingly well with the overall gentle aesthetic
Blog is divided into four thoughtful categories, brand news, customer stories, bedtime reads, and styling tips, deepening brand connection

With Jéan

Website: https://withjean.com/

With Jéan is a standout example of a brand that defines and dominates a niche—fashion-forward, effortlessly sensual vacation and partywear crafted for bold, style-savvy young women. Their website is high-impact and visually magnetic, echoing the same confidence found in their clothing. Full-screen editorial-style imagery showcases sun-drenched models in aspirational destinations, instantly drawing you into a breezy, wanderlust-filled lifestyle. The color palette is bold and trend-driven, perfectly complementing their playful prints and flattering silhouettes.

Features:

Large, striking visuals that prioritize image-driven browsing and spark desire instantly
Product pages include thoughtful details like care instructions and fabric info
Hover effects on product images reveal prices and size options for a smoother shopping experience

Lucy & Yak

Website: https://lucyandyak.com/

Lucy & Yak has built a loyal following with its bold, comfy dungarees and feel-good everyday wear. The site feels just like the brand: bright, playful, and full of personality. Photos feature real people of all shapes and sizes in natural, happy moments. The colors are loud in the best way, with pieces in every shade from punchy pinks to lemon yellows.

Features:

Hover shows full-body and detail shots
Smart product search result, no page reload
Size guide includes real model references

AYM Studio

Website: https://aym-studio.com/

AYM Studio's website follows a clean, minimal design that perfectly matches its refined, solid-color womenswear. The layout uses simple lines and generous white space to highlight the silhouette and cut of each piece. As most garments come in bright tones, the brand pairs them with vibrant outdoor settings—like villas or gardens—for a visual contrast that enhances texture and shape. Navigation is straightforward, categories are easy to find, and the overall shopping experience feels smooth and intentional, reflecting the brand's polished aesthetic.

Features:

Customer try-ons displayed through short video clips: authentic, lively, and convincing
Color filters added to category pages for quicker selection
"Featured Products" appear under the search bar to boost visibility and conversion

Damson Madder

Website: https://damsonmadder.com/

Damson Madder's website vividly captures its playful yet thoughtful brand identity. The design combines imaginative graphics, vibrant color palettes, and engaging lifestyle photography to showcase the clothing's unique character, featuring distinctive prints, intriguing textures, and creative details. The site also highlights the brand's sustainability efforts, making it easy for ethically minded shoppers to understand its practices. The overall effect is captivating and immersive, perfectly reflecting their unique and responsible approach to fashion.

Features:

Bold, contrasting colors throughout the site and apparel create a striking, memorable look
Embedded Instagram photo wall on the homepage showcases real customer styling and brand vibe
Styling pages sorted by occasion, including everyday wear, holidays, beach outings, and parties

MARRISA WILSON NY

Website: https://www.marrisawilsonny.com/

MARRISA WILSON NY's website immediately conveys a refined yet artistically rebellious vibe. The layout is clean but uses bold colors, with clothing patterns and fabrics that stand out distinctly. The brand places strong emphasis on storytelling, drawing much of its design inspiration from the founder's Guyanese-American heritage. These cultural elements are naturally woven into the visuals, copy, and displays, resonating deeply with design-conscious customers. The "From the Soul" section resembles a magazine feature, pairing large images with brief texts for a rich, immersive experience.

Features:

Bright yellow background as the primary color creates a strong visual impact and brand recognition
Seasonal new arrivals section for quick access to the latest designs
Community page replaces traditional reviews, showcasing real customers' Instagram photos to enhance authenticity and brand community feel

Tips to design your clothing website

From these 20 women's clothing websites, it's clear that while each brand has its own unique style, there are several common strategies they all get right. These shared elements are often what makes the difference in creating a compelling, high-converting fashion site. Here's what they consistently do well:

Keep Your Visual Identity Consistent: Your site's color palette, fonts, and photo style should stay cohesive to reinforce your brand personality.
Let Images Speak First: High-quality photos—on models, in detail, and in real settings—help customers visualize how the item fits their lives.
Guide Visitors with a Clear Structure: The site should use white space, distinct sections, and readable headings to avoid clutter and improve flow.
Group Products by Scenarios: Categories like "Workwear," "Weekend," or "Travel" help shoppers find what they need faster and with more context.
Show Full Looks to Boost Styling Ideas: A single image can show the dress, bag, shoes, and earrings together. This encourages add-ons and increases order value.
Invite Customers Into Your Brand Story: Instagram walls, tagged customer photos, and community pages turn shoppers into brand advocates.
Give Buyers the Details They Need: Size charts, fabric care tips, and stories behind your brand or materials build trust and help drive confident purchases.

Ready to design your clothing website

In summary, a well-crafted women's clothing website design combines style, usability, and brand story to create a seamless shopping experience. Ready to elevate your brand? Start exploring the best templates and tools today to build a site that truly reflects your vision and connects with your audience.

FAQ

What is the best fashion website design?

The best fashion websites combine bold visual identity, clear navigation, and cohesive product storytelling. They use striking imagery, well-organized layouts, and smooth shopping flows to turn browsing into a branded, immersive experience that customers want to return to.

Where can I find free fashion design website templates?

You can browse free fashion design website templates on platforms like Shoplazza. These platforms offer plug-and-play layouts built for clothing brands, making it easy to launch a professional-looking site with minimal design work.

How do I create my own fashion website design?

You can start by thinking about the styles you love and the type of clothing you want to sell. Pick a fashion template that matches your brand vibe and upload your product. Then, make sure the layout looks good on both desktop and mobile. A strong website design for fashion helps you show off your collection in the best possible light and connect with your audience.

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