Is Amazon Prime Day Fading? Amazon And Your Ecommerce Solution

Amazon Prime Day 2025 hasn’t even started, but complaints like “clicks with zero orders” and “rankings tanked after raising prices” are already blowing up in seller chats. With rising platform costs and fading traffic perks, over 45% of sellers are sitting this one out. Is Amazon becoming a cost trap instead of an opportunity? If you’re tired of chasing unstable returns, it might be time to rethink the game. In this blog, we’ll break down what’s really going on with Amazon and your ecommerce solution.

 

 

Every summer, shoppers gear up for big deals—but the numbers behind Amazon Prime Day sales tell an even bigger story. Back in 2021, this event looked unstoppable—sales ballooned by 18.5% to $7.31 billion. The following year? A jaw-dropping 62.8% leap brought in $11.9 billion.

 

But then came the slowdown. In 2023, sales rose just 6.7% and sold out over 375 million items globally. By 2024, the increase was a modest 11.8%, third-party sellers moved over 200 million items. And the mood? A far cry from the electric buzz of earlier years.

 

Still, enthusiasm is cooling further. Even with the 2025 event stretching to four days and featuring new gimmicks like “Lightning Deals,” sellers are already pulling out—mentally and strategically—before the event begins.

 

Prime Day used to be a no-brainer for most Amazon sellers—now, it's becoming a strategic dilemma. Do you know why? Here to tell. A LinkedIn poll by Kiri Master, a retail media industry analyst & commentator, in early May revealed the shift in sentiment: only 12.5% of sellers plan to go bigger this year, while 37.5% are scaling back, and 14.3% are skipping the event altogether. The rest? Just trying to hold the line.

 

Why the hesitation? Profit margins are getting squeezed from all directions. Advertising costs continue climbing—Sponsored Products CPCs rose 12% during Prime Day 2024 alone. Amazon’s fee structure hasn’t changed much in 2025, but it’s still steep compared to pre-pandemic levels. Add the rising cost of goods and storage, and it’s no wonder sellers are second-guessing their strategy.

 

It is not empty words. According to Reuters, some sellers, like the home brand KitchenEdge, used to build their entire sales calendar around Prime Day. But not this year. “With the uncertainty, I can't offer a 20% discount when I don't know what my product cost is going to be in the future," said founder Michael Slate.

 

Consultant Jon Elder, who works with over 100 Amazon brands, also didn’t mince words: “Nearly all my clients are pulling back on Prime Day deals. It’s rough right now. Lots of difficult decisions are being made.”

 

Not surprisingly, more sellers choose to play it safe, phasing in shipments, slowly raising prices, or scaling back ad budgets to cushion the blow of storage and marketing costs. If they don’t cut costs carefully, price hikes will simply pass those costs onto customers. And that’s a fast way to kill conversions.

 

Some may ask, “Is Amazon Prime Day worth it?” The answer? Yes — but also no. Even for those who stay in the game, there’s no guarantee it’ll actually pay off. CFRA Research’s Arun Sundaram explains that deep discounting often erodes profits. After Amazon’s 15% commission, plus rising ad spend and deal fees—sometimes $500 to $1,000 just to get a Lightning Deal—what’s left is often just a 15–20% margin, if not less.

 

So in 2025, pulling out of Prime Day isn’t just risk management. For many, it’s basic survival.

 

As sellers grapple with shrinking margins and spiking fees, more are turning to ecommerce marketing strategies with your own website and Amazon as a hybrid approach that balances risk and control. In this part, we will discuss 3 major methods.

 

Now that Amazon’s playing landlord and hiking the cost, smart sellers aren’t just sitting around—they’re quietly building their own “houses”—branded stores. Relying solely on Amazon to grow? That window’s closing fast.

 

A DTC (Direct-to-Consumer) store isn’t just a backup plan anymore; it’s your way out of the platform squeeze and a shot at real brand control. By running your own store, you set your prices, control your margins, and stop dancing to Amazon’s discount game. You own the pace, the promos, and the profit.

 

And let’s not forget the tech advantage. Platforms like Shoplazza are making the whole system smoother. With Amazon Pay integration, your customers can check it out in one click using their saved Amazon payment info—no extra logins, no friction. More convenience, higher conversions.

Want to run ads? Google Ads gives you way more bang for your buck. You control the budget, pick your regions, and target the exact keywords you care about. Compare that to Amazon’s rising keyword bidding wars, where ad spend can chew through 10–15% of your costs and you’re still fighting for scraps in a walled garden. With Shoplazza’s Google toolkit integration, you get built-in tools for conversion, audience management, and Google analytics—so you can see what’s working and tweak your campaigns in real time.

But wait—SEO and SEM aren’t the whole story. There’s one growth hack that most sellers are still sleeping on: reverse traffic. Yep, even if you’re not ditching Amazon completely, you can flip the script by using your ecommerce websites with Amazon to drive traffic back. It’s not just about margin—it’s about long-term leverage.

 

You can also sweeten the deal with the Amazon Coupon Code. Simply sync the promo codes from your Amazon Seller Central account to Shoplazza in bulk or one by one. Shoppers can enter their email on your store, grab the coupon, and get directed to Amazon to complete the purchase. That means more conversions, email capture for future marketing, and low-cost traffic all working together. Bottom line? Don’t just fight for attention on Amazon—leverage Amazon for ecommerce brands, build your traffic engine, and make both channels work in sync.

 

On Amazon, it’s all about slashing prices and fighting for visibility. But on your own website, the rules change. You own the data. You control the pricing. And more importantly, you keep the customer. When you sell on Amazon, every click, view, and purchase belongs to the platform. You don’t get emails. You don’t see customer journeys. You can’t build a relationship. That makes it nearly impossible to manage customer lifetime value or build long-term loyalty.

 

But your own site flips the script. With a branded store, you can collect emails, track user preferences, and build real first-party data. Shoplazza lets you integrate tools like Omnisend for email marketing, SMS, push notifications, and even WhatsApp messages. Whether you’re launching a new product, running a holiday promo, or just sending a “Hey, miss you” email, you're speaking directly to your people, on your terms.

Selling high-repeat products like contacts, supplements, or household refills? You may set up a subscription model. One click, and customers get their items delivered like clockwork—no extra effort, no forgetfulness. For your brand, that means recurring revenue and stronger stickiness. The best part? You’re no longer stuck chasing platform traffic or fighting for crumbs. With your customer base, you can drive repeat sales, build loyalty, and control your margins—all while creating a brand experience that feels personal, premium, and totally yours.

But once you’ve started building a loyal customer base, the big question kicks in—how should you balance your game between Amazon and ecommerce website? Let’s break it down, head-to-head.

	Amazon	Your ecommerce website/store (Shoplazza)
Cost	Commission: 8–15% Logistics: 15–20% (FBA & last-mile delivery) Item fee: $0.99/pcs (individual sellers only) Service fee: $39.99/mo (professional sellers only)	Rent: starts from $28/month Commission: 0.2%–2%
Pricing	Restricted by platform price wars	Full pricing control, 30%–50% higher profit margins
Customer base	Owned by the platform; repeat sales rely on paid traffic	First-party data; direct access via email and retention tools
Traffic strategy	Ad-driven and expensive	SEO + Ads; cost-effective and flexible
Flexibility	Heavily tied to platform schedules	Freedom to set your own marketing calendar
Risk resistance	Vulnerable to policy and algorithm shifts	Multi-channel strategy spreads and reduces risk

 

So here’s the last but not least: relying only on Amazon is getting riskier by the day. It is a smart move to build something that’s truly yours. A solid game plan blends Amazon and your ecommerce solution, letting you tap into marketplace traffic while owning your brand, your data, and your customers. That’s how you grow without getting squeezed. In 2025 and beyond, control isn’t optional. It’s survival.

 

Amazon Prime Day 2025 is expected to fall in mid-July, around 4 days. The exact date hasn’t been officially announced yet, but brands should prepare early.

 

DTC brands on Shoplazza may use tools to turn their ecommerce websites into traffic hubs for Amazon. With themes like “Amazing–Buy on Amazon” and redirect buttons on product pages, plus synced coupon codes and auto-imported SKUs, you can capture emails, drive sales, and boost conversions on your terms.

 

Absolutely. In fact, you can combine Amazon with your online store if you build it on Shoplazza. You can use Amazon for volume and visibility, and your store for deeper engagement, higher margins, and brand control.

 

Platforms like Shoplazza offer built-in SEO tools, email marketing plugins, Amazon Pay integration, and Google Ads features to help you attract and convert customers while syncing your strategy across both Amazon and your ecommerce site.

 

Not if done right on Shoplazza. With smart SEO content, targeted Google Ads, and even reverse traffic flows from Amazon, you can build a cost-efficient funnel. Over time, your store can become a powerful engine for direct sales and repeat customers.