Recently, WINTOPAY, a cross-border payment service provider, was awarded with the 2025 Shoplazza Partner of the Year. In close collaboration with Shoplazza, WINTOPAY provides multi-channel acquiring, stable payment flows, and risk control, helping merchants increase their average payment success rate by 15%–20% while keeping chargeback rates below 0.5%.
Founded in 2013, WINTOPAY holds a Hong Kong MSO license, a US MSB license, and PCI DSS payment security certification, establishing itself as a credible and compliant cross-border payment provider. Guided by the philosophy of Integrity Wins the Future, Service Creates Value, WINTOPAY is dedicated to providing secure, intelligent, and efficient payment solutions for merchants across electronics, fashion, and more.
In today's cross-border ecommerce landscape, payments experience directly influences customer retention and brand growth. WINTOPAY integrates seamlessly with Shoplazza via API, enabling merchants to access multi-channel acquiring for major credit cards providers. Its intelligent routing technology automatically selects the optimal payment channel, ensuring a smooth and reliable checkout.
For merchants operating across multiple markets, WINTOPAY and Shoplazza provides localized payment options, multi-currency settlement, compliance support, and customized risk control. The security mechanisms, including 3DS authentication and advanced risk monitoring, help detect and intercept suspicious transactions, ensuring both transaction security and a reliable financial safety for merchants.
Seamless Collaboration Driving Value Together
Through its partnership with Shoplazza, WINTOPAY helps merchants optimize payment strategies based on business stage and product category. This integration strengthens conversion rates and operational efficiency, allowing merchants to focus on growth rather than payment challenges.
"Receiving the Partner of the Year award is a great honor," said a WINTOPAY spokesperson. "Our collaboration with Shoplazza aligns perfectly with our philosophy of focusing on cross-broader merchant growth. Through integrated payment capabilities, customized solutions, and 24/7 risk control, we help merchants overcome operational challenges across different categories and stages. Looking ahead, we aim to deepen our ecosystem collaboration further, expand localized payment methods in over 200 regions worldwide, and empower Chinese brands to build a secure and sustainable global presence."
Through knowledge sharing, resource integration, and participation in industry events, WINTOPAY and Shoplazza continues to help merchants navigate localized payment and risk management challenges. Together, WINTOPAY and Shoplazza provide stable, intelligent, and scenario-based payment solutions, empowering brands to confidently expand on the global stage.
