REAL SILK LIFE, a global brand specializing in natural fabric apparel, has earned widespread recognition in key European and American markets through its unwavering commitment to premium natural fabrics, fusion of traditional and modern design, and steady global expansion.
Recently, the brand was honored with the Shoplazza Awards 2025 - Merchant of The Year. Behind this honor lies impressive results from its in-depth collaboration with Shoplazza: a 40% surge in regional orders within 3 months and 99.99% annual website uptime, achieving a dual leap in independent site operational efficiency and business growth.
Rooted in Nature, Crafting a Global Lifestyle of Elegance
Founded in 2019, REAL SILK LIFE holds a profound passion for natural silk and a pursuit of high-quality life experiences. The brand is dedicated to letting more people feel the inherent comfort and elegant texture of natural fabrics. Throughout its global journey, REAL SILK LIFE upholds the philosophy of Balancing Elegance and Comfort, focusing on the real needs of global consumers to continuously enrich its product lineup.
Starting with silk, the brand has gradually expanded its material portfolio to include cashmere, linen, and other natural fibers, extending its offerings from apparel to home lifestyle products. From an early stage, REAL SILK LIFE established overseas warehouses to enhance fulfillment efficiency, partnered with leading domestic cashmere manufacturers to strengthen its supply chain, and leveraged Shoplazza's full-stack AI-commerce platform to convey its lifestyle vision to consumers.
End-to-End Empowerment: From Efficiency Upgrade to Growth Breakthrough
With Shoplazza's empowerment, REAL SILK LIFE addressed the inefficiencies caused by fragmented systems in its earlier operations. By consolidating core capabilities into a unified platform, Shoplazza enables the brand to manage multiple stores, markets, and extensive product catalogs from a single backend. This streamlined workflows and allowed the team to focus more on product excellence and brand building rather than repetitive administrative tasks.
Shoplazza's intelligent systems further accelerated the brand's global growth. Through the platform's AI translation capabilities, REAL SILK LIFE rapidly completed multilingual localization for hundreds of SKUs, dramatically shortening time-to-market in new regions. In parallel, Shoplazza's localized payment solutions, tailored to regional consumer preferences, directly contributed to a 40% surge in regional orders within three months.
Supported by Shoplazza's GMC Dual Pre-inspection System, REAL SILK LIFE is able to pass comprehensive compliance checks with ease before product launches and advertising campaigns, achieving a 99% ad approval rate. This reduces operational risk and ensures long-term account stability. In addition, Shoplazza works closely with ecosystem partners to provide targeted operational guidance and industry insights, supporting continuous refinement of the brand's global growth strategy.
Meanwhile, Shoplazza's ongoing investment in AI and technical infrastructure ensures a 99.99% annual uptime guarantee, safeguarding business stability during peak promotional periods and maintaining strong technical competitiveness as REAL SILK LIFE scales globally.
Upholding Original Aspirations, Embarking on a Premium Global Journey with Shoplazza
"Winning the Merchant of The Year award is high recognition of REAL SILK LIFE's brand philosophy and long-term commitment," said the REAL SILK LIFE team. "We have always believed that true brand value stems from long-term adherence to product quality and user experience, and Shoplazza is the ideal partner that understands and supports this philosophy."
Today, powered by Shoplazza's full-stack AI-commerce capabilities, REAL SILK LIFE has achieved meaningful improvements in both efficiency and growth while continuing to expand its global brand presence. Looking ahead, the brand will continue to work hand in hand with Shoplazza to bring natural, comfortable, and sustainable lifestyle experiences to consumers around the world.
