Recently, KuKirin, a leading innovator in smart mobility, was honored with Shoplazza Awards 2025 - Merchant of the Year. As a technology-driven brand deeply rooted in the green mobility sector, KuKirin has successfully expanded into key overseas markets—particularly across Europe—earning strong recognition from global consumers through advanced R&D, strict quality standards, and a long-term brand-building strategy.
Through its close partnership with Shoplazza, KuKirin has achieved a comprehensive upgrade of its site operations, dramatically improving efficiency, scalability, and global reach. This collaboration has further reinforced KuKirin's leadership in the cross-border commerce while injecting momentum into its international growth strategy.
Building a European Stronghold Through a DTC Model
Founded in 2019, KuKirin is a brand focused on e-bikes, e-scooters, and smart mobility accessories. From the outset, the company accurately identified the rapid growth potential of Europe's e-bike market and made a decisive move to prioritize direct overseas operations, positioning Europe as its core strategic market.
Over years of expansion, KuKirin has built a mature supply chain capable of adapting quickly to changing consumer demands across different European countries. This operational foundation has enabled KuKirin to scale reliably while maintaining product quality and delivery efficiency.
However, what truly differentiates KuKirin is its long-term commitment to supply-chain integration and DTC operations. By building its own branded store on Shoplazza, KuKirin connects directly with customers, reducing platform dependency, accumulating first-party data, strengthening brand trust, and laying the groundwork for sustainable, long-term growth.
As a brand selling high-value, large-format products, KuKirin encountered typical challenges during its European expansion. Purchasing E-bikes involves longer decision cycles, higher expectations for brand credibility and flexible payment options. At the same time, cross-border logistics for bulky goods is complex, with customs clearance and shipping policies varying widely across European countries. Rising competition on platforms has driven customer acquisition costs higher, increasing the pressure on ad efficiency and on-site conversion. Meanwhile, the lack of a mature loyalty system limited customer retention and repeat purchases, preventing KuKirin from fully unlocking customer lifetime value.
Shoplazza's End-to-End Solution Empowers Growth
To address these challenges, Shoplazza provided KuKirin with a fully customized solution and operational support.Using Shoplazza's Page Builder, KuKirin built a highly customized, brand-focused website with scenario-based displays, significantly enhancing user trust and brand perception. During Black Friday 2025, KuKirin's dedicated landing pages attracted strong consumer attention through visually compelling layouts, driving both traffic and conversion growth.
Shoplazza's integrated marketing tools helped KuKirin increase average order value and cross-sell performance, maximizing the value of every advertising dollar and easing the pressure of rising traffic costs. Meanwhile, Loyalty & Push transformed one-time buyers into long-term brand advocates, steadily increasing repeat purchase rates.
For high-ticket products, Shoplazza's multi-payment and installment options lowered purchase barriers and significantly improved conversion rates. Its shipping protection service further reduced risks associated with cross-border delivery of large goods, boosting customer confidence and protecting brand reputation.
"Over the past year, Shoplazza's end-to-end cross-border solution has built an efficient bridge between us and global consumers," said the KuKirin team. "From store design and payment setup to logistics and daily optimization, Shoplazza responds quickly and provides practical, professional guidance that helps us continuously improve conversion and repeat purchase performance. They are truly our long-term growth partner."
Empowered by Shoplazza's full-stack ecommerce solution, KuKirin has successfully broken through growth barriers and achieved deep market penetration across Europe, fully demonstrating Shoplazza's ability to drive real, sustainable growth for merchants.
