Athena · Operations Agent for E-commerce

Your store runs itself.

Athena is Shoplazza's conversational AI assistant, embedded directly in the platform to help you handle daily tasks through a simple, conversational interface.

Start Free Trial

What used to take a team now takes one message

Tell Athena what you need. It handles products, promotions, orders, shipping, and data — and shows you a preview before anything changes.

Listing new products 2 hrs

Copy-paste titles and descriptions from your supplier sheet
Upload images one by one, add each size/color variant manually
Set individual prices and double-check SKUs before saving

Batch listing is error-prone and time-consuming

Ask Athena 2 min

I just got 40 new SKUs from my supplier. Can you create the listings and set all sizes to $68, XS–XL?

Draft ready

Merino Crew Neck × 5 sizes$68.00 each

Relaxed Linen Trouser × 5 sizes$68.00 each

Running a flash sale 25 mins

Go to Discounts → Create, choose type and eligible products
Set start/end dates and double-check the timezone
Copy the code into your email campaign manually

Timezone errors cause promotions to go live at the wrong time

Ask Athena 1 min

Set up a 15% off sitewide sale this Friday midnight to Sunday midnight PST. Code: WEEKEND15. No minimum.

Preview ready

15% off — all productsWEEKEND15

Fri 12:00 AM → Sun 11:59 PM PSTNo minimum spend

Setting up shipping rates 15 mins

Find the right shipping profile in Settings → Shipping
Add a new zone, select countries one by one
Set rate type and amount, save, then test at checkout

Missing shipping zones lead to checkout drop-offs

Ask Athena 30 secs

Add a $12 flat rate for Australia and New Zealand to my main shipping profile.

Rates added

Main Profile → AU$12.00 flat rate

Main Profile → NZ$12.00 flat rate

Post-holiday order backlog 1 hr

Filter by Unfulfilled, open each order to verify address
Export to your 3PL sheet, mark fulfilled after tracking confirmed
Manually trigger shipping confirmation emails one by one

High order volume after a sale makes manual processing slow

Ask Athena 90 secs

How many unfulfilled orders do I have from the last 3 days? Show me any with a PO box address.

Unfulfilled (last 3 days)

Unfulfilled — last 3 days94 orders

PO Box addresses flagged7 — review needed

Comparing sales period over period 45 mins

Export this month and last month's sales CSVs separately
Paste into Google Sheets, write VLOOKUP to compare periods
Build a chart manually to spot which products are dropping

Manual data comparison takes time and delays restock decisions

Ask Athena 1 min

What are my top 5 best-selling products in the last 30 days?

Top 5 products · Last 30 days

#1Classic White Tee312 units

#2Slim Fit Jeans278 units

#3Canvas Sneakers241 units

#4Leather Crossbody197 units

#5Merino Wool Scarf163 units

Getting unstuck without leaving the admin 15 mins

Open Help Center in a new tab
Search — get 12 results, none quite right
Click through 3–4 articles
Switch back to admin and try to apply it

Searching across multiple Help Center articles takes time

Ask Athena 30 secs

How do I stop a discount code from stacking with my automatic 10% loyalty discount?

Where to goWhat to doStatus

Discounts → CombinationsUncheck "Allow stacking"Guided

Applies to: WEEKEND15Loyalty discount excludedReady to apply

From prompt to approved action

Before Athena changes anything in your store, you see exactly what it's about to do.

Working with Athena in the Shoplazza admin

Try Athena free

Tell Athena what you need

Describe the task in plain language — for example, "Set all hoodies to 20% off this weekend."

Athena drafts the action

Athena interprets your request, checks your store's current data and Shoplazza's rules, and prepares the action.

Review the preview

Before anything changes, Athena shows you exactly what will happen — what will be created, edited, or removed.

Approve and execute

Confirm to apply the change, or tell Athena to adjust. Nothing goes live without your explicit approval.

Insight, not just data

Data shows what happened. Athena tells you why.

When your conversion rate shifts, Athena pinpoints the cause — breaking it down by channel, country, and device so you know exactly which combination to act on, and which to leave alone.

✓Breaks down by channel × country × device
✓Separates signal from noise — shows what's actually driving the shift
✓Ends with prioritized next steps, not a report

You stay in control.

Athena is not a black-box automation tool. It surfaces every important action for your review before anything changes in your store. Speed and control aren't a trade-off here.

Try Athena free

✓Approval before every important change

Every action is shown as a preview first. You confirm — then it executes.
✓Connected to your store context

Athena knows your live store data, active promotions, and platform rules — not just generic AI knowledge.
✓Transparent about what it can't do

Outside its scope, Athena says so clearly and points you to the right next step.

Built for growth

Every tool you need to scale faster

Athena runs on top of the full Shoplazza commerce platform — so the actions it takes are backed by everything you need to sell and grow.

Higher checkout conversion

One-page checkout with 180+ payment options, including PayPal, credit cards, and BNPL. Fewer drop-offs, more completed orders.

Multi-channel social integration

Sync products to TikTok, Google, Instagram, and Facebook in one click — sell more, build brand loyalty, and manage it all in Shoplazza.

All AI tools built into the Shoplazza storefront

All AI tools, built right in

AI Store Builder, AI Ops Agent, AI Visual Creator, AI Ad Agent — every AI tool you need to run and grow your store, all in one place.

Open up to 50 markets with custom shipping zones and country selection

Sell locally or globally, all in control

Open up to 50 markets, set custom shipping zones, and manage orders across regions — all from one store.

Shoplazza Solutions

Frequently asked questions

01 Will Athena make changes to my store automatically?

No. For any important action — creating, editing, or deleting products, promotions, shipping settings, or store content — Athena shows you a preview and asks for your confirmation before anything goes live.

02 What can Athena help me with today?

Athena currently covers products, promotions, shipping settings, order lookup and export, store performance data, and Shoplazza platform guidance. Coverage is expanding with each release.

03 Is Athena just a chatbot?

No. Athena works inside Shoplazza and can turn supported requests into draft actions, previews, and approved execution flows — not just answers. It's connected to your store's live data and Shoplazza's platform rules.

04 Can Athena generate scheduled reports or send alerts?

Scheduled reporting and proactive alerts are on the roadmap. Today Athena answers performance questions on demand and diagnoses what's driving a change when you ask.