Recently, Babeside, a DTC brand specializing in premium hyper-realistic dolls, has awarded the Shoplazza Awards 2025 - Merchant of the Year for its outstanding performance as a category leader in the global doll products market. The award honors Babeside's commitment to independent research and development, meticulous operations, and emotionally resonant brand storytelling. By anchoring its global strategy with Shoplazza, Babeside has built a scalable, high-trust business model—successfully navigating the unique challenges of the experience-driven, premium doll category.
Focused on the hyper-realistic reborn doll category, Babeside is dedicated to becoming the world's most trusted and beloved reborn doll brand, bringing lifelike presence and emotional comfort into homes across the globe. At its core, Babeside is a technology-driven brand with a fully integrated in-house ecosystem covering product development, supply chain management, warehousing, and fulfillment. This vertical integration ensures consistent quality, delivery reliability—critical factors in the dolls category.
Babeside's DTC model serves as the central hub of its global strategy, enabling the brand to build direct customer relationships and refine its operations through data. With the support of Shoplazza's open APIs, Babeside's in-house technical team has developed customized functional modules tailored to its niche products, continuously improving site experience, storytelling, and conversion efficiency. At the same time, Babeside is partnering with international branding agencies to elevate its content and creative execution, while expanding distribution through TikTok Shop, Amazon, and other major platforms.
Turning Emotional Value into Sustainable Growth
The realistic doll category presents distinct challenges: long decision cycles, high emotional and trust requirements, payment instability, and naturally low repeat purchase frequency. Babeside's partnership with Shoplazza has been designed to address these constraints while unlocking sustainable growth.
To support complex product presentation and emotional storytelling, Shoplazza's Page Builder provides flexible templates, advanced product display tools, and open APIs that allow Babeside to build custom modules and showcase intricate product details, emotional value, and use scenarios. Bundling and cross-selling features help increase average order value and improve customer acquisition efficiency, especially as advertising costs rise.
Payment reliability, a major pain point, was significantly improved after Babeside integrated Shoplazza Payments, which now accounts for 30% of GMV in its flagship store. The result is higher approval rates, fewer transaction disputes, and a more stable revenue foundation. Meanwhile, Shoplazza Shipping Protection, adopted on 70% of eligible orders, has eased cross-border shoppers' delivery concerns, boosting both conversion rates and customer satisfaction.
To overcome low natural repeat purchases, Babeside shifted from building its own loyalty system to deploying Shoplazza's Loyalty & Push AI Agent, with its three stores already fully integrated. This has laid the groundwork for a membership-driven growth model that strengthens user retention and lifetime value. Together, these Shoplazza's capabilities have enabled Babeside to maintain consistent growth—even during high-pressure periods such as Black Friday.
DTC & Operational Excellence: The Foundation of Scalable Growth
Babeside's journey demonstrates how category-focus and emotionally resonant branding can unlock outsized growth in highly specialized markets. By pairing a steadfast commitment to in-house R&D and operational excellence with Shoplazza's SaaS AI-commerce infrastructure, Babeside has built a stable, scalable business model—one that transforms category complexity into a lasting competitive advantage.
"We're grateful for Shoplazza's recognition, which validates not only our growth, but our long-term commitment to DTC and refined operations," said the Babeside team. "From higher payment success rates to a more sophisticated membership system, Shoplazza has helped us focus on what matters most: our products and our users. Going forward, we'll continue to center our DTC website and work closely with Shoplazza to develop growth models tailored to vertical categories as we expand globally."
